a high-performing formula.

Upgrading pouches to taste natural and help users lock in longer. Crafted with food-grade ingredients, replacing ambiguity with full clarity about what goes in the mouth.

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the absorption power of oat-fibers.

Our patent-pending formula holds more flavor and moisture.

smooth, extended nicotine release.

NOAT is a natural, long-lasting delivery system.

tastes natural, not chemical.

NOAT is food-grade flavorings. Not shady additives.

Food-grade ingredients and nicotine.

Removing excess. Maximizing clarity.

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naturally fluffy, highly absorbent organic compounds
delivering a calm, balanced and long-lasting release.

Oat & Plant fibers

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promoting smooth distribution of flavor and nicotine, ensuring a consistent experience in every product.

Water

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DERIVED FROM COCONUT OILS, IT KEEPS YOUR POUCHES LIGHTLY MOIST AND PROMOTES A SOFT, PLEASANT MOUTHFEEL.

Vegetable Glycerine

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INSPIRED BY REAL PLANT, FRUIT AND HERB COMPOUNDS TO DELIVER NATURAL, NO ARTIFICIAL TASTE.

Flavor

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a natural preservative that elevates aromas: ensuring Your pouches stay fresh and flavorful

Salt

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ZERO CALORIE, FOOD-GRADE SWEETENER. CAREFULLY ADDED TO ENHANCE TASTE.

erythritol

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COMBINING TWO SOURCES OF NICOTINE TO SATISFY CRAVINGS IN A CALM, BALANCED MANNER.

Nicotine

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CAREFULLY ADDED TO MATCH THE PH-LEVELS OF YOUR MOUTH: ASSURING YOUR POUCHES AREN’T ACIDIC OR ALKALINE.

Sodium Carbonate

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Food-grade, 0-calorie sweetener added in small amounts to enhance taste and balance the salt/sweet level.

Sucralose

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a pouch that feels great in your mouth.

Reimagining the pouch UX to a lightly moist cushion, designed to reduce friction and burn.

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soft, fluffy mouthfeel.

NOAT shapes to your gums, like memory foam.

reducing the burn.

NOAT is pH-neutral, like your mouth.

cutting out microplastics.

For minimal friction and increased smoothness.

a nicotine product with less environmental impact.

Breaking the plastic-dependency of pouches to deliver a sustainable product you can feel better about using.

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designed to leave less behind.

NOAT is renewable biomass. Not plastic.

every pouch can you ever bought still exists.

The first pouch packaging that’s actually recyclable.

a system designed to never ship air.

Filling any size shipment edge-to-edge. No waste.

an experience designed for ultimate discretion.

Evolving nicotine products from attention-grabbing spotlights to a private experience, unnoticed by the world around you.

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designed to go unnoticed.

No bulk. No stigma. No noise.

a product designed to fit anywhere.

Front-pocket-friendly. Half the size of cans.

an object that blends into your world.

A tasteful product that stays discreet.

Noat’s innovations are protected globally through formulation patents and design protections.